How to Master Developer Content Marketing [Free eBook]

Six Content Marketing Hacks for Developer Audiences

It’s no secret that content is a must-have in your developer marketing programs. But not all content is made equal, and developers are a selective audience with a lot of influence.

Ready to hack developer content marketing? We are!

Download this guide to learn methods to master thought leadership and engage developers by educating them.

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Master Thought Leadership that Isn’t a Sales Pitch

Build awareness, offer direct promotions, or share a product launch through Daily & Weekly Digest advertising or a dedicated email.

Lean on Your Subject Matter Experts

Rather than hire a copywriter to pen a blog or white paper, engage your subject matter experts and hire an editor to help them make their content resonate.

Aim to Educate

Developers are keen learners. They often work on side projects, study new programming languages and technologies, and are active in showing off their coding skills on repositories like GitHub.

Lean on Your Subject Matter Experts

Even if the content is meaty, it doesn’t have to be delivered in long, stuffy paragraphs. You want the content to be skimmable so that developers can decide, upfront, whether to dig deeper into it.

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